Colleges Ontario put out a news release at 11am this morning about its "Obay" viral marketing campaign. The campaign involves advertisements for a fictional mind-control medicine which stops young people from thinking for themselves. The goal of the campaign is to encourage parents to stop discouraging their children from pursuing a college education.
The Colleges Ontario campaign opened up a great opportunity for the Canadian Federation of Students which sent out their own release entitled "Students to Colleges: "Obay" the Law."
Now, that’s a news release.