I love transit media advisories

The Ontario Ministry of Transportation is making another public transit announcement at a GO Transit station tomorrow.

I always find these announcements to be ironic since they usually involve speeches about encouraging the use of public transit but everyone – including the transit officials – shows up in a car. (Some of them show up in carpools)

I also enjoy the releases.

I’ve heard a few times from transit officials that one of the obstacles preventing people from using public transit is a lack of information – most people don’t know how to use public transit to get from point A to point B.

So, when they send out a release, you’d think they would include directions on how to get from point A to point B?

You’d be incorrect – they do include directions but only on how to drive to the announcement!

Bravo, that’s how we encourage the use of public transit.

(I realize that adding public transit instructions would primarily be symbolic, but symbolism is what news conferences are all about.)